B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Unknown
70%
70% -- customer conversion rate for sign-up flow (present)
As a rule of thumb, a sign-up flow conversion rate of over 70% indicates healthy performance.
- Presented as a rule of thumb / threshold rather than an empirical study finding
- Applies to customers who start the sign-up flow and successfully create an account
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
present
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stripe
Primary
Tier C
https://stripe.com/en-gr/guides/atlas/optimize-your-customer-sign-up-and-sign-in-experience ↗
Source Article
Optimising customer sign-up and sign-in | Stripe
Have you ever found yourself frustrated by a company's sign-up page? You're not alone.
Cumbersome sign-up flows are common and can cause a direct impact to your business's bottom line. While many customers are willing to push to the end, others can get frustrated and leave for good – without ever se…
Original Research
Stripe
· Original study ↗
Methodology
Rule of thumb for a healthy sign-up flow
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sign-up flow: 70% customer conversion rate. Source: Stripe (present). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stripe-customer-signup-signin-stat-1
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<blockquote cite="https://lighthousedata.io/data/stripe-customer-signup-signin-stat-1" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- customer conversion rate for sign-up flow<br><small>Source: Stripe (present) · <a href="https://lighthousedata.io/data/stripe-customer-signup-signin-stat-1" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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