B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
75%
75% -- viewer activity increase for Netflix (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier B
https://datakulture.com/blog/does-my-business-need-data-analytics-services/ ↗
Source Article
Does my Business Need Data Analytics Services?
Does my business need data analytics services?
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Original Research
McKinsey & Company
· Original study ↗
Methodology
Cited from McKinsey research on personalization increasing viewer activity up to 75% on streaming platforms like Netflix.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Netflix: 75% viewer activity increase. Source: McKinsey & Company (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-viewer-activity-analytics-75
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<blockquote cite="https://lighthousedata.io/data/streaming-viewer-activity-analytics-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- viewer activity increase for Netflix<br><small>Source: McKinsey & Company (2024) · <a href="https://lighthousedata.io/data/streaming-viewer-activity-analytics-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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