B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
75%
75% -- viewer activity increase for Streaming platforms like Netflix (2024)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://datakulture.com/blog/does-my-business-need-data-analytics-services/ ↗
Source Article
Does my Business Need Data Analytics Services?
Does my business need data analytics services?
How do organizations use data analytics to make the right decisions? How can you make use of your vast data resources to boost revenue and gain a competitive advantage? The article has answers to all your questions about benefits of data analytics in th…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey figure cited by DataKulture
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Streaming platforms like Netflix: 75% viewer activity increase. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/netflix-viewer-activity-increase-data-analytics
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<blockquote cite="https://lighthousedata.io/data/netflix-viewer-activity-increase-data-analytics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- viewer activity increase for Streaming platforms like Netflix<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/netflix-viewer-activity-increase-data-analytics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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