B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- streaming share of tv consumption for US television viewers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lifestyled.marketing
Primary
Tier C
https://lifestyled.marketing/blog/after-midnight-how-cbs-cracked-the-code-for-gen-z-engagement ↗
Source Article
How CBS Cracked the Code for Gen Z — Lifestyled Marketing
After Midnight: How CBS Cracked the Code for Gen Z Engagement
Streaming services are becoming everyone's go-to for movies and shows nowadays. Between Netflix, Hulu, Disney + and even YouTube, there's more accessibility and opportunities for viewers to watch what they want, at the palm of their hand.…
Original Research
lifestyled.marketing
· Original study ↗
Methodology
Cited as 'according to data' with no named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US television viewers: 40% streaming share of tv consumption. Source: lifestyled.marketing (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-share-us-tv-consumption
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<blockquote cite="https://lighthousedata.io/data/streaming-share-us-tv-consumption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- streaming share of tv consumption for US television viewers<br><small>Source: lifestyled.marketing (2025) · <a href="https://lighthousedata.io/data/streaming-share-us-tv-consumption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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