B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34.8%
34.8% -- streaming share of tv consumption for US streaming TV services (2022-07)
In July 2022, streaming services accounted for a 34.8% share of television consumption.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.8%
Unit
Percentage
Data Vintage
2022-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Optimum Media
Primary
Tier C
https://www.optimum.media/blog/our-scale-helps-you-scale ↗
Source Article
Our Scale Helps You Scale — Optimum Media
Our Scale Helps You Scale
In the advertising world, you’re constantly hearing about what companies can do. In full transparency, there are a lot of us. Many of us even offer similar capabilities. So how do you know who to partner with and trust with your business? The answer lies in how your ad part…
Original Research
Optimum Media
· Original study ↗
Methodology
First month streaming surpassed cable; likely Nielsen The Gauge data, not attributed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US streaming TV services: 34.8% streaming share of tv consumption. Source: Optimum Media (2022-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-share-tv-consumption-july-2022
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<blockquote cite="https://lighthousedata.io/data/streaming-share-tv-consumption-july-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.8%</strong> -- streaming share of tv consumption for US streaming TV services<br><small>Source: Optimum Media (2022-07) · <a href="https://lighthousedata.io/data/streaming-share-tv-consumption-july-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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