B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35.9%
35.9% -- streaming share of tv watch time for US TV streaming (aggregate) (2023-12)
Streaming outlets collectively accounted for 35.9% of total watch time on TV sets in December 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35.9%
Unit
Percentage
Data Vintage
2023-12
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
https://deadline.com/2025/01/youtube-netflix-amazon-prime-video-nielsen-streaming-december-nielsen-1… ↗
Source Article
Holiday Streaming Feast: YouTube, Netflix, Prime Video All Hit Record Viewing Levels In December, Nielsen Says
Streaming as a viewing category leveled up again in December, according to Nielsen‘s monthly Gauge report, rising 9% over the previous month after a comparable gain in November.
Collectively, streaming outlets accounted for 43.3% of total watch time on TV sets, up from 35.9% in December 2023.
Amid t…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen Gauge year-over-year comparison
Methodology documented
Segmentation
Industrysocial_media_marketing,ecommerce
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US TV streaming (aggregate): 35.9% streaming share of tv watch time. Source: Nielsen (2023-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-share-december-2023
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<blockquote cite="https://lighthousedata.io/data/streaming-share-december-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.9%</strong> -- streaming share of tv watch time for US TV streaming (aggregate)<br><small>Source: Nielsen (2023-12) · <a href="https://lighthousedata.io/data/streaming-share-december-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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