B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
43.4%
43.4% -- streaming share of tv watch time for US total TV watch time (Nielsen) (2024-12)
In December 2024, streaming consumption accounted for 43.4% of all TV watch time according to Nielsen data.
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Lighthouse Research Team
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Evidence graded
Value
43.4%
Unit
Percentage
Data Vintage
2024-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://www.reachafrica.com/post/is-december-south-africa-s-new-prime-time ↗
Source Article
Is December South Africa’s new prime time?
Is December South Africa’s new prime time?
Viewers might go on holiday, but viewing certainly doesn’t, says Leslie Adams, Sales Director at Reach Africa.
For years, the industry has repeated the same old December cliché: Come the unofficial start of the summer holidays with the long weekend of the 1…
Original Research
Nielsen
· Original study ↗
Methodology
Streaming's share of total TV watch time in December 2024, per Nielsen data cited in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US total TV watch time (Nielsen): 43.4% streaming share of tv watch time. Source: Nielsen (2024-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-us-streaming-share-tv-time-dec-2024
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<blockquote cite="https://lighthousedata.io/data/nielsen-us-streaming-share-tv-time-dec-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.4%</strong> -- streaming share of tv watch time for US total TV watch time (Nielsen)<br><small>Source: Nielsen (2024-12) · <a href="https://lighthousedata.io/data/nielsen-us-streaming-share-tv-time-dec-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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