B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

17%

17% -- ios app install change for entertainment streaming apps in North America (2021-2022)

Name: IOS App Install Change Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2021-2022 · n=3,000 · AppsFlyer

Entertainment streaming apps in North America saw a 17% drop in iOS app installs YoY.

Represents a drop/decline in installs

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Attribution: AppsFlyer View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

17%

Unit

Percentage

Data Vintage

2021-2022

Entity

entertainment streaming apps in North America

Sample Size

3,000

Geography

North America

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AppsFlyer Primary Tier A

https://digitalmedianet.com/appsflyer-in-partnership-with-liftoff-release-new-subscription-apps-repo… ↗

Confidence: 57/100 Vintage: 2021-2022 Channel: Deep Crawl

Source Article

AppsFlyer in Partnership With Liftoff Release New Subscription Apps Report

AppsFlyer in Partnership With Liftoff Release New Subscription Apps Report User spending on subscription apps surged revenue into the billions, but demand for entertainment streaming apps dropped in North America SAN FRANCISCO–(BUSINESS WIRE)–AppsFlyer, in partnership with Liftoff, today released th…

Original Research

AppsFlyer · Original study ↗

Methodology

AppsFlyer/Liftoff analysis of 6B installs

Methodology documented

Segmentation

IndustryMedia RegionNorth America RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

entertainment streaming apps in North America: 17% ios app install change. Source: AppsFlyer (2021-2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/streaming-na-ios-installs-17

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<blockquote cite="https://lighthousedata.io/data/streaming-na-ios-installs-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- ios app install change for entertainment streaming apps in North America<br><small>Source: AppsFlyer (2021-2022) · <a href="https://lighthousedata.io/data/streaming-na-ios-installs-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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