B
Evidence Grade B
Graded
under review
Safe to Cite
Current
51%
51% -- share of marketers citing strategy as top obstacle for digital marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adquadrant.com
Primary
Tier C
https://www.adquadrant.com/blog/digital-marketing-major-obstacles ↗
Source Article
Digital Marketing: What are the Major Obstacles?
Original Research
adquadrant.com
· Original study ↗
Methodology
Survey of marketers on digital marketing obstacles, cited from an unnamed report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital marketers: 51% share of marketers citing strategy as top obstacle. Source: adquadrant.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/strategy-top-digital-marketing-obstacle-51
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<blockquote cite="https://lighthousedata.io/data/strategy-top-digital-marketing-obstacle-51" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of marketers citing strategy as top obstacle for digital marketers<br><small>Source: adquadrant.com (2026) · <a href="https://lighthousedata.io/data/strategy-top-digital-marketing-obstacle-51" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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