B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
54%
54% -- share of companies at strategic or transformative maturity for Companies (2026)
54% of companies sit at strategic or transformative CRO maturity levels, up from 35% in 2021.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Speero
Primary
Tier B
https://kirro.io/cro-program ↗
Source Article
CRO Program: Build One That Actually Lasts (2026)
A CRO program is the system that makes conversion rate optimization ongoing instead of one-off. Not a single audit. Not a random test someone runs when they have an idea. It’s the people, tools, governance, and habits that keep testing running month after month.
Most businesses skip this entirely. T…
Original Research
Speero
· Original study ↗
Methodology
Up from 35% in 2021; adapted from Speero maturity research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies: 54% share of companies at strategic or transformative maturity. Source: Speero (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/strategic-maturity-54-vs-35
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<blockquote cite="https://lighthousedata.io/data/strategic-maturity-54-vs-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of companies at strategic or transformative maturity for Companies<br><small>Source: Speero (2026) · <a href="https://lighthousedata.io/data/strategic-maturity-54-vs-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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