B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
66%
66% -- share of strategic leaders emphasizing adaptive planning for strategic leaders (2025)
66% of strategic leaders emphasise adaptive or market-based planning within their organizations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
stevejking.com
Primary
Tier C
https://stevejking.com/planning/elements-of-an-adaptive-marketing-plan/ ↗
Source Article
3 Essential Elements of an Adaptive Marketing Plan - Steve J King
Marketing now (and its performance thereof) is a totally different affair from what it was just a few years ago when year-long plans existed with the assumption of stability. With the speed of digital transformation being very rapid, as evidenced by the shrinking of the average attention span amongs…
Original Research
stevejking.com
· Original study ↗
Methodology
Cited by author; original survey not identified in text
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
strategic leaders: 66% share of strategic leaders emphasizing adaptive planning. Source: stevejking.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/strategic-leaders-adaptive-planning-66pct
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<blockquote cite="https://lighthousedata.io/data/strategic-leaders-adaptive-planning-66pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share of strategic leaders emphasizing adaptive planning for strategic leaders<br><small>Source: stevejking.com (2025) · <a href="https://lighthousedata.io/data/strategic-leaders-adaptive-planning-66pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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