B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
40%
40% -- conversion rate lift for ecommerce brand main collection price test (lower price group) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
55
Freshness
95
Source
Intelligems
Primary
Tier B
https://docs.intelligems.io/pricing-experiences/pricing-experiences-overview/price-test-common-use-c… ↗
Source Article
The Straddle | Intelligems Docs
The Straddle
Increase and decrease the price of every product by 10%. This is a great place to start as it will give you a look at elasticity across the board. If you don't want to start with your entire store, pick a few products or a collection to test first and iterate from there. Check out this …
Original Research
Intelligems
· Original study ↗
Methodology
Single-brand A/B price test (straddle design, ±10% price change) on main collection, cited by Intelligems
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce brand main collection price test (lower price group): 40% conversion rate lift. Source: Intelligems (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/straddle-price-test-conversion-lift-case-study
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<blockquote cite="https://lighthousedata.io/data/straddle-price-test-conversion-lift-case-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- conversion rate lift for ecommerce brand main collection price test (lower price group)<br><small>Source: Intelligems (2025) · <a href="https://lighthousedata.io/data/straddle-price-test-conversion-lift-case-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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