B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- donation increase rate for nonprofit fundraising campaigns using storytelling (2024)
Storytelling-centered fundraising campaigns generate a 50% increase in donations compared to campaigns focused solely on data.
- Compared directly to campaigns focused solely on data
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
manevagroup.com
Primary
Tier C
https://www.manevagroup.com/post/the-power-of-storytelling-how-nonprofits-can-boost-engagement-and-d… ↗
Source Article
The Power of Storytelling: How Nonprofits Can Boost Engagement and Donations
Nehal Shah
Did you know that fundraising campaigns centered on storytelling have been shown to generate a 50% increase in donations compared to those focused solely on data?
There are currently 1.8 million nonprofits in the US. In that crowded landscape, standing out and building emotional connectio…
Original Research
manevagroup.com
· Original study ↗
Methodology
Unattributed claim cited in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit fundraising campaigns using storytelling: 50% donation increase rate. Source: manevagroup.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/storytelling-fundraising-donations-increase
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<blockquote cite="https://lighthousedata.io/data/storytelling-fundraising-donations-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- donation increase rate for nonprofit fundraising campaigns using storytelling<br><small>Source: manevagroup.com (2024) · <a href="https://lighthousedata.io/data/storytelling-fundraising-donations-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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