B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- donation increase rate for St John Ambulance direct mail campaign (2025)
A personalised direct mail campaign for St John Ambulance resulted in a 38% increase in donations (with average donations rising from £21 to almost £29).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Paragon
Primary
Tier B
https://uk.paragon.world/insights-Personalised-direct-marketing-tailoring-campaigns-to-audiences ↗
Source Article
Personalised direct marketing: tailoring campaigns to audiences
Personalised direct marketing: tailoring campaigns to audiences
The days of ‘one size fits all’ mass marketing are long gone. Today’s customers want personalised direct marketing. According to Marigold’s 2024 European Consumer Trends Index, 78% of consumers are willing to engage with personalised me…
Original Research
Paragon
· Original study ↗
Methodology
Agency-reported campaign result (Paragon case study)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
St John Ambulance direct mail campaign: 38% donation increase rate. Source: Paragon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/st-john-ambulance-donations-rise-38
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<blockquote cite="https://lighthousedata.io/data/st-john-ambulance-donations-rise-38" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- donation increase rate for St John Ambulance direct mail campaign<br><small>Source: Paragon (2025) · <a href="https://lighthousedata.io/data/st-john-ambulance-donations-rise-38" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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