B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3.8%
3.8% -- social engagement rate for TELUS STORYHIVE Pan-Asian Storyteller Edition campaign (2025)
The TELUS STORYHIVE Pan-Asian Storyteller Edition campaign achieved an average engagement rate of 3.8% across paid and organic social channels.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Popcorn Media
Primary
Tier B
https://www.gopopcorn.ca/case-studies/telus-storyhive ↗
Source Article
TELUS STORYHIVE
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TELUS STORYHIVE funds and distributes original content from emerging filmmakers in Western Canada. For its inaugural Pan‑Asian Storyteller Edition (2025 intake), STORYHIVE offered $20 000 production grants, training, mentorship, and distribution to new and emerging Pan‑Asian cre…
Original Research
Popcorn Media
· Original study ↗
Methodology
Agency-reported; cites industry average range of 1.5-2% for comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TELUS STORYHIVE Pan-Asian Storyteller Edition campaign: 3.8% social engagement rate. Source: Popcorn Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/storyhive-engagement-rate-3-8pct
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<blockquote cite="https://lighthousedata.io/data/storyhive-engagement-rate-3-8pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.8%</strong> -- social engagement rate for TELUS STORYHIVE Pan-Asian Storyteller Edition campaign<br><small>Source: Popcorn Media (2025) · <a href="https://lighthousedata.io/data/storyhive-engagement-rate-3-8pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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