B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- share saying stories influence purchasing decisions for consumers (2025)
68% of buyers say stories influence their purchasing decisions.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mycaraquel.consulting
Primary
Tier C
https://www.mycaraquel.consulting/home ↗
Source Article
Myca Raquel Consulting | DFW Brand Strategist
We aren’t your everyday storytellers.
MRC uses brain science and the art of storytelling to help brands and train marketing teams to communicate clearly, earn trust, and drive revenue growth.
Did you know 85% of people make purchasing decisions based on emotion?
Yet, many businesses focus less on qu…
Original Research
mycaraquel.consulting
· Original study ↗
Methodology
Unattributed claim on consulting homepage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 68% share saying stories influence purchasing decisions. Source: mycaraquel.consulting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stories-influence-purchases-68
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<blockquote cite="https://lighthousedata.io/data/stories-influence-purchases-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share saying stories influence purchasing decisions for consumers<br><small>Source: mycaraquel.consulting (2025) · <a href="https://lighthousedata.io/data/stories-influence-purchases-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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