B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
32%
32% -- belief impact fade rate for story-based content (2024-06)
The impact of stories on beliefs faded by 32% in a single day according to a study published in June 2024.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2024-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
The Quarterly Journal of Economics
Primary
Tier B
https://staging-userp.kinsta.cloud/seo/data-journalism-for-beginners/ ↗
Source Article
Why Data Journalism Matters for Marketers
You hear a lot about “data-driven” content in marketing. Often, data journalism examples refer to analytics derived from consumer interactions with web pages, marketing assets, and ad campaigns.
If you are really proactive, this may also include gathering customer data from surveys, product demos, a…
Original Research
The Quarterly Journal of Economics
· Original study ↗
Methodology
Study published in The Quarterly Journal of Economics comparing story-based vs. statistical persuasion decay
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
story-based content: 32% belief impact fade rate. Source: The Quarterly Journal of Economics (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stories-belief-fade-32-percent
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<blockquote cite="https://lighthousedata.io/data/stories-belief-fade-32-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- belief impact fade rate for story-based content<br><small>Source: The Quarterly Journal of Economics (2024-06) · <a href="https://lighthousedata.io/data/stories-belief-fade-32-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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