B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- customer switch rate after stockout for online shoppers (2026)
Over 30% of customers who encounter a stockout will purchase from a competitor instead.
- Unattributed third-party study claim in a blog post
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tociny.ai
Primary
Tier C
https://tociny.ai/blog/inventory-tracking-sheet ↗
Source Article
Build an Inventory Tracking Sheet That Drives Shopify Growth
January 10, 2026
An effective inventory tracking sheet isn't just some list you check off. It’s a living, breathing snapshot of your business's health. For anyone running a Shopify store, it’s the first real step you take to get ahead of problems instead of constantly reacting to them. It's how data…
Original Research
tociny.ai
· Original study ↗
Methodology
Unattributed 'studies show' claim in a blog post; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 30% customer switch rate after stockout. Source: tociny.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stockout-competitor-switch-30pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/stockout-competitor-switch-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- customer switch rate after stockout for online shoppers<br><small>Source: tociny.ai (2026) · <a href="https://lighthousedata.io/data/stockout-competitor-switch-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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