B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49.4%
49.4% -- page view growth for StepChange Debt Charity (2013)
During the TV campaign, the volume of website page views for StepChange Debt Charity increased by an average of 49.4% year on year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49.4%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/case-studies/stepchange-debt-charity ↗
Source Article
StepChange Debt Charity
Key Points
- StepChange Debt Charity were ‘the biggest charity you’ve never heard of’
- They harnessed the power of contextual advertising to drive awareness
- 60% of people said they were likely to consider StepChange Debt Charity
The Challenge
StepChange Debt Charity provides free and effective de…
Original Research
Thinkbox
· Original study ↗
Methodology
During TV campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
StepChange Debt Charity: 49.4% page view growth. Source: Thinkbox (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stepchange-pageview-growth-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/stepchange-pageview-growth-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49.4%</strong> -- page view growth for StepChange Debt Charity<br><small>Source: Thinkbox (2013) · <a href="https://lighthousedata.io/data/stepchange-pageview-growth-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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