B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
37%
37% -- ai visibility improvement for ChatGPT, Perplexity, and Gemini (2025)
Adding statistics to content delivers a 37% improvement in AI visibility across ChatGPT, Perplexity, and Gemini.
- Improvement is an uplift measured from adding statistics to baseline content that had no statistics
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arXiv
Primary
Tier B
https://betteraisearch.com/tactics/dates-statistics-ai-search ↗
Source Article
Publication Date SEO for AI Search Freshness
Original Research
arXiv
· Original study ↗
Methodology
arXiv GEO research; uplift from adding statistics to baseline content without statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT, Perplexity, and Gemini: 37% ai visibility improvement. Source: arXiv (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/statistics-ai-visibility-uplift
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<blockquote cite="https://lighthousedata.io/data/statistics-ai-visibility-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- ai visibility improvement for ChatGPT, Perplexity, and Gemini<br><small>Source: arXiv (2025) · <a href="https://lighthousedata.io/data/statistics-ai-visibility-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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