B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- ai visibility increase for Content with statistics (2026)
Including statistics in content increases AI visibility by 65% according to a Princeton and University of Delhi generative engine optimization study.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Princeton and University of Delhi
Primary
Tier A
https://www.awilix.ai/blog/ai-seo/how-to-appear-in-google-ai-overviews-7-data-backed-strategies/ ↗
Source Article
How to Appear in Google AI Overviews (7 Data-Backed Strategies) | Awilix
- Google AI Overviews now appear in 25 to 48% of all search queries, and they reduce organic click-through rates by up to 61%.
- Being cited requires more than ranking on page one. Only 38% of AI Overview sources come from the top 10 organic results.
- Content with statistics earns 65% higher AI vis…
Original Research
Princeton and University of Delhi
· Original study ↗
Methodology
Princeton and University of Delhi generative engine optimization study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Content with statistics: 65% ai visibility increase. Source: Princeton and University of Delhi (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/statistics-ai-visibility-65
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<blockquote cite="https://lighthousedata.io/data/statistics-ai-visibility-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- ai visibility increase for Content with statistics<br><small>Source: Princeton and University of Delhi (2026) · <a href="https://lighthousedata.io/data/statistics-ai-visibility-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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