B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

37%

37% -- visibility lift for Perplexity (2024)

2024  · Aggarwal et al. (Princeton)

The Statistics Addition method in GEO delivered a +37% visibility lift on Perplexity.

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Attribution: Aggarwal et al. (Princeton) View source
Lighthouse Research Team
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Source verified Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2024
Entity
Perplexity
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Aggarwal et al. (Princeton) Primary Tier A
https://turboaudit.ai/perplexity-monitoring ↗
Confidence: 57/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Perplexity SEO: 2026 Cornerstone Guide (Ranking Factors, Playbook, Monitoring) | TurboAudit
Perplexity SEO: The 2026 Cornerstone Guide (Ranking Factors, Playbook, Monitoring) Perplexity SEO is the practice of structuring content so Perplexity AI cites it in generated answers. Perplexity cites 8.2 unique sources per answer (MarGen 2026) with high semantic-relevance and freshness weighting. …
Original Research
Aggarwal et al. (Princeton) · Original study ↗

Aggarwal et al., arXiv:2311.09735, KDD 2024 (Princeton GEO study)

Methodology documented
Industrymarketing
Plain Text
Perplexity: 37% visibility lift. Source: Aggarwal et al. (Princeton) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/statistics-addition-perplexity-lift-37
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<blockquote cite="https://lighthousedata.io/data/statistics-addition-perplexity-lift-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- visibility lift for Perplexity<br><small>Source: Aggarwal et al. (Princeton) (2024) · <a href="https://lighthousedata.io/data/statistics-addition-perplexity-lift-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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