B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- visibility lift for Lucchetti (2008)
Lucchetti achieved a +78% visibility lift during its campaign.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
peppermelon.tv
Primary
Tier B
http://www.peppermelon.tv/case-studies ↗
Source Article
Mamá Lucchetti — PepperMelon
CASE STUDY: MAMA LUCCHETTI CAMPAIGN
The great challenge presented by the agency MOTHER consisted in building a new identity for Lucchetti that would allow a relaunch, helping it grow and privilege it as a brand.
HISTORY
Lucchetti arrived in Argentina in the 90s to compete in Pastas, a category chara…
Original Research
peppermelon.tv
· Original study ↗
Methodology
Campaign performance metric from case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lucchetti: 78% visibility lift. Source: peppermelon.tv (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lucchetti-visibility-lift
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<blockquote cite="https://lighthousedata.io/data/lucchetti-visibility-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- visibility lift for Lucchetti<br><small>Source: peppermelon.tv (2008) · <a href="https://lighthousedata.io/data/lucchetti-visibility-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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