B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Current
150
150 -- survey respondents for senior marketers (2026)
MMA Global engaged with 150 senior marketers across various sectors for the State of Data Privacy report.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
150
Unit
Count
Data Vintage
2026
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global and AppsFlyer
Primary
Tier A
http://www.mmaglobal.com/about/board-of-directors/global ↗
Source Article
MMA│Global Board of Directors
Original Research
MMA Global and AppsFlyer
· Original study ↗
Methodology
Survey conducted in collaboration with AppsFlyer
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
senior marketers: 150 survey respondents. Source: MMA Global and AppsFlyer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/state-data-privacy-survey-size
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<blockquote cite="https://lighthousedata.io/data/state-data-privacy-survey-size" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>150</strong> -- survey respondents for senior marketers<br><small>Source: MMA Global and AppsFlyer (2026) · <a href="https://lighthousedata.io/data/state-data-privacy-survey-size" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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