B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
422
422 -- survey respondents for Malaysian higher education students (AR/VR tourism study) (2025)
An online survey on the effect of AR/VR applications on tourism intention towards Mukah, Sarawak involved 422 respondents from public and private higher education institutions in Malaysia.
- Sample comprised students rather than actual visitors
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
422
Unit
Count
Data Vintage
2025
Entity
Sample Size
422
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Journal of Tourism, Hospitality & Environment Management (JTHEM)
Primary
Tier A
https://gaexcellence.com/jthem/article/view/7312 ↗
Source Article
THE EFFECT OF AR/VR APPLICATIONS ON INTENTION TO VISIT MUKAH, SARAWAK: AN EMPIRICAL STUDY AMONG HIGHER INSTITUITIONS STUDENTS
THE EFFECT OF AR/VR APPLICATIONS ON INTENTION TO VISIT MUKAH, SARAWAK: AN EMPIRICAL STUDY AMONG HIGHER INSTITUITIONS STUDENTS
DOI:
https://doi.org/10.35631/JTHEM.1143025Keywords:
AR/VR Tourism, Immersive Technologies, Tourism Intention, Rural Tourism, Mukah, Sarawak, MalaysiaAbstract
This study exam…
Original Research
Journal of Tourism, Hospitality & Environment Management (JTHEM)
· Original study ↗
Methodology
Online survey using Google Forms; descriptive statistics, thematic analysis, Pearson correlation, and exploratory factor analysis.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Malaysian higher education students (AR/VR tourism study): 422 survey respondents. Source: Journal of Tourism, Hospitality & Environment Management (JTHEM) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/arvr-mukah-survey-sample-size
HTML Embed
<blockquote cite="https://lighthousedata.io/data/arvr-mukah-survey-sample-size" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>422</strong> -- survey respondents for Malaysian higher education students (AR/VR tourism study)<br><small>Source: Journal of Tourism, Hospitality & Environment Management (JTHEM) (2025) · <a href="https://lighthousedata.io/data/arvr-mukah-survey-sample-size" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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