B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- cta conversion lift for "Start Free Trial" CTA vs "Get Started" CTA (Experiment Network test across 47 sites) (2026)
'Start Free Trial' CTA outperformed 'Get Started' by 28% in a preliminary test across 47 sites.
- Preliminary finding from an ongoing experiment
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
47
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SaaS Research Lab
Primary
Tier A
https://saasresearchlab.com/blog/freemium-data ↗
Source Article
What 1,000 SaaS products say about freemium
Why 54% of SaaS products choose freemium
Our analysis of 1,000 SaaS pricing pages found freemium is now the dominant acquisition model. The more useful finding is where it stops working.
PRICING RESEARCH
8 MIN · MARCH 2026
Our analysis of 1,000 SaaS pricing pages found freemium is now the dominant a…
Original Research
SaaS Research Lab
· Original study ↗
Methodology
Relative outperformance of "Start Free Trial" over "Get Started" reported as the first result of an ongoing CTA language experiment across 47 sites; preliminary finding
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
"Start Free Trial" CTA vs "Get Started" CTA (Experiment Network test across 47 sites): 28% cta conversion lift. Source: SaaS Research Lab (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/start-free-trial-cta-outperforms-get-started
HTML Embed
<blockquote cite="https://lighthousedata.io/data/start-free-trial-cta-outperforms-get-started" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- cta conversion lift for "Start Free Trial" CTA vs "Get Started" CTA (Experiment Network test across 47 sites)<br><small>Source: SaaS Research Lab (2026) · <a href="https://lighthousedata.io/data/start-free-trial-cta-outperforms-get-started" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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