B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
98%
98% -- email retention rate for Perth Glory StarSnaps AR photo booth (2020)
The StarSnaps AR photo booth activation for Perth Glory achieved a 98% email retention rate.
- Single-game activation data reported by the agency.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2020
Entity
Geography
Australia
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MITP Agency
Primary
Tier A
https://www.mitpagency.com/blog/mitps-best-augmented-reality-experiences-so-far/ ↗
Source Article
Our Best Augmented Reality Experiences (...so far) | MITP Agency
Back to Thoughts
MITP’s Best Augmented Reality Experiences (so far…)
As chosen by MITP staff.
By Calle Bolmgren
Tuesday, October 27th 2020
AR
Back to Thoughts
MITP’s Best Augmented Reality Experiences (so far…)
As chosen by MITP staff.
By Calle Bolmgren
Oct 27th, 2020
As a young company, part of our…
Original Research
MITP Agency
· Original study ↗
Methodology
Agency-reported result from a single AR photo booth activation at one game
Methodology documented
Segmentation
IndustryRetail
RegionAustralia
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Perth Glory StarSnaps AR photo booth: 98% email retention rate. Source: MITP Agency (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/starsnaps-email-retention-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/starsnaps-email-retention-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- email retention rate for Perth Glory StarSnaps AR photo booth<br><small>Source: MITP Agency (2020) · <a href="https://lighthousedata.io/data/starsnaps-email-retention-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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