B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

77.9%

77.9% -- combined market share for Starbucks and Dunkin' (US coffee chain market) (2024)

2024  · amworldgroup.com

Starbucks and Dunkin' held a combined 77.9% share of the US coffee market by 2024.

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Attribution: amworldgroup.com View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
77.9%
Unit
Percentage
Data Vintage
2024
Entity
Starbucks and Dunkin' (US coffee chain market)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
amworldgroup.com Primary Tier C
https://amworldgroup.com/blog/coffees-competitive-shift-and-what-it-means-for-business ↗
Confidence: 48/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Coffee Industry Changes 2025: Business Lessons | AMW®
Coffee’s Competitive Shift and What It Means for Business The American coffee industry has long been dominated by household names like Starbucks and Dunkin', but 2025 has proven to be a watershed year that's reshaping the entire sector. What was once a predictable market controlled by a few major pl…
Original Research
amworldgroup.com · Original study ↗

Decline of 8 percentage points from 2019 baseline (85.9%); original data provider not named in article.

Methodology documented
Period Value Change
2019 85.9%
2024 (current) 77.9% -9.3%
Industrymarketing
Plain Text
Starbucks and Dunkin' (US coffee chain market): 77.9% combined market share. Source: amworldgroup.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/starbucks-dunkin-market-share-2024
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<blockquote cite="https://lighthousedata.io/data/starbucks-dunkin-market-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.9%</strong> -- combined market share for Starbucks and Dunkin' (US coffee chain market)<br><small>Source: amworldgroup.com (2024) · <a href="https://lighthousedata.io/data/starbucks-dunkin-market-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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