B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

15%

15% -- sales increase for Starbucks (geo-targeted APP>LESS notification campaign run by GENESISX) (2024)

2024  · GENESISX

Starbucks achieved a 15% increase in sales after implementing GENESISX's APP>LESS proximity-targeted notification campaign.

  • Vendor case study without baseline period, campaign duration, or methodology details specified
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Attribution: GENESISX View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Starbucks (geo-targeted APP>LESS notification campaign run by GENESISX)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
GENESISX Primary Tier B
https://www.genesisx.com/blog/instore-marketing/ ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
10 In-Store Marketing Tips To Boost Revenue In 2024
The in-store shopping experience isn't going anywhere. Even in an increasingly digital world, 82% of retailers are still confident that physical stores will play a crucial role in their growth. But to unlock the full value of physical store experiences, companies need the right in-store marketing st…
Original Research
GENESISX · Original study ↗

Self-reported vendor case study; GENESISX attributes the sales lift to its APP>LESS proximity-based notification campaign for Starbucks. No methodology, baseline, or campaign dates disclosed; vintage reflects the 2024 article, not the campaign period.

Methodology documented
Industrymarketing
Plain Text
Starbucks (geo-targeted APP>LESS notification campaign run by GENESISX): 15% sales increase. Source: GENESISX (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/starbucks-appless-campaign-sales-increase
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<blockquote cite="https://lighthousedata.io/data/starbucks-appless-campaign-sales-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- sales increase for Starbucks (geo-targeted APP>LESS notification campaign run by GENESISX)<br><small>Source: GENESISX (2024) · <a href="https://lighthousedata.io/data/starbucks-appless-campaign-sales-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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