B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
46%
46% -- share judging site by visual design for website users (2025)
According to Stanford Web Credibility Research, 46% of people judge a website based on how it looks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stanford Web Credibility Research
Primary
Tier C
https://veeso.ai/blog/how-to-build-ecommerce-trust-with-design ↗
Source Article
Build E-commerce Trust: The Power of Professional Design
How to Build E-commerce Trust with Professional Design
First impressions happen in milliseconds. In the competitive world of e-commerce, your visual identity acts as your digital storefront. Professional design tells potential customers that your business is reliable, legitimate, and attentive to de…
Original Research
Stanford Web Credibility Research
· Original study ↗
Methodology
Cited from Stanford Web Credibility Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website users: 46% share judging site by visual design. Source: Stanford Web Credibility Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stanford-site-design-judgment-46pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/stanford-site-design-judgment-46pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- share judging site by visual design for website users<br><small>Source: Stanford Web Credibility Research (2025) · <a href="https://lighthousedata.io/data/stanford-site-design-judgment-46pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.