B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

30%

30% -- consumers leaving website due to lack of trust for consumers (2025)

Name: Consumers Leaving Website Due To Lack Of Trust Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · Stanford University

30% of consumers reported having left a website due to a lack of trust.

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Attribution: Stanford University View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

30%

Unit

Percentage

Data Vintage

2025

Entity

consumers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Stanford University Primary Tier C

https://webpulse.earnifyhub.com/blog/website-credibility-conversion-rates ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Website Credibility Boosts Conversions

Trust isn't just about safety — it directly impacts whether visitors buy. Here's the data. Websites without trust signals lose an average of 50% of visitors at checkout, due to uncertainty and hesitation. A website's credibility has a direct impact on conversion rates, with specific trust signals in…

Original Research

Stanford University · Original study ↗

Methodology

Survey attributed to Stanford University; original not linked

Methodology documented

Segmentation

Industryecommerce RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

consumers: 30% consumers leaving website due to lack of trust. Source: Stanford University (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stanford-consumers-left-site-lack-trust-30

HTML Embed

<blockquote cite="https://lighthousedata.io/data/stanford-consumers-left-site-lack-trust-30" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- consumers leaving website due to lack of trust for consumers<br><small>Source: Stanford University (2025) · <a href="https://lighthousedata.io/data/stanford-consumers-left-site-lack-trust-30" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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