B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- project success rate uplift for software projects with strong communication and marketing plans (2025)
Projects with strong communication and marketing plans are 60% more likely to succeed according to a Standish Group report.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Standish Group
Primary
Tier C
https://applaunchpartners.com/dev-marketing-in-2026-resources-for-success/ ↗
Source Article
Dev Marketing in 2026: Resources for Success
Original Research
The Standish Group
· Original study ↗
Methodology
Cited from a 2025 Standish Group report; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
software projects with strong communication and marketing plans: 60% project success rate uplift. Source: The Standish Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/standish-project-success-marketing-plans-2025
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<blockquote cite="https://lighthousedata.io/data/standish-project-success-marketing-plans-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- project success rate uplift for software projects with strong communication and marketing plans<br><small>Source: The Standish Group (2025) · <a href="https://lighthousedata.io/data/standish-project-success-marketing-plans-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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