B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
21%
21% -- standard email campaign conversion rate for Standard email marketing campaigns (Klaviyo benchmark) (2024)
Standard email marketing campaigns convert at 21% according to a Klaviyo benchmark report.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Klaviyo
Primary
Tier C
https://www.out-bloom.com/paid-media/how-much-of-your-advertising-budget-should-you-allocate-to-top-… ↗
Source Article
How Much Budget Should You Allocate To Top Of Funnel? - outbloom
Top of the funnel marketing is the activities you carry out to create initial awareness about your brand, product or event. If you think of your customers’ journey as a metaphorical funnel, this is the first step on their path to purchase, spreading awareness and generating education and excitement …
Original Research
Klaviyo
· Original study ↗
Methodology
From Klaviyo benchmark report, cited as comparison to abandoned cart emails
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Standard email marketing campaigns (Klaviyo benchmark): 21% standard email campaign conversion rate. Source: Klaviyo (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/standard-email-campaign-conversion-21-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/standard-email-campaign-conversion-21-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- standard email campaign conversion rate for Standard email marketing campaigns (Klaviyo benchmark)<br><small>Source: Klaviyo (2024) · <a href="https://lighthousedata.io/data/standard-email-campaign-conversion-21-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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