B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- share of people who lose trust from outdated content for website visitors (2023)
According to the 2023 Trust in Marketing Index by Informa Tech, 33% of people say stale or outdated content on a website takes a measurable toll on their trust in that brand.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Informa Tech
Primary
Tier B
https://wpvibes.com/blog/outdated-wordpress-content/ ↗
Source Article
Outdated Website Content: 6 Ways It's Hurting Your Site
A visitor lands on your blog post. They see it was last updated in 2021. They read a statistic attributed to a study from five years ago. The screenshot shows an interface that looks nothing like the tool they’re using today. They click back and find a competitor’s article instead.
That is the real …
Original Research
Informa Tech
· Original study ↗
Methodology
2023 Trust in Marketing Index by Informa Tech, as cited by WPVibes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website visitors: 33% share of people who lose trust from outdated content. Source: Informa Tech (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stale-content-trust-2023
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<blockquote cite="https://lighthousedata.io/data/stale-content-trust-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share of people who lose trust from outdated content for website visitors<br><small>Source: Informa Tech (2023) · <a href="https://lighthousedata.io/data/stale-content-trust-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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