B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- agents reporting staging increases walkthrough likelihood rate for buyers' agents (2025)
According to NAR, 40% of buyers' agents report that staging a home seen online makes buyers more likely to schedule an in-person walkthrough.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier B
https://www.stagingwizard.com/blog/what-is-virtual-staging ↗
Source Article
What is virtual staging? | Staging Wizard
What is Virtual Staging? (The Wizard's Definition)
Greetings, agents and photographers! Have you ever stared at a photo of an empty, lifeless room and wished you could just poof it into a warm, inviting home?
That, my friends, is the magic of virtual staging.
In simple terms, virtual staging is a di…
Original Research
National Association of Realtors
· Original study ↗
Methodology
National Association of Realtors survey, cited in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
buyers' agents: 40% agents reporting staging increases walkthrough likelihood rate. Source: National Association of Realtors (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/staging-online-drives-showings-nar-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/staging-online-drives-showings-nar-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- agents reporting staging increases walkthrough likelihood rate for buyers' agents<br><small>Source: National Association of Realtors (2025) · <a href="https://lighthousedata.io/data/staging-online-drives-showings-nar-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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