B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
63%
63% -- new product success rate for Stage-Gate strong performers (2026)
Companies following a disciplined idea-to-launch process (strong performers) achieve new product success rates between 63 and 78 percent according to Stage-Gate International benchmarking.
- Reported as a range (63% to 78%)
- Directional vendor benchmarking, not a neutral census
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stage-Gate International
Primary
Tier B
https://www.arielsoftwares.com/new-product-development-process/ ↗
Source Article
New Product Development Process: 7
Original Research
Stage-Gate International
· Original study ↗
Methodology
Vendor benchmarking by Stage-Gate International; article notes figures are directional vendor benchmarks, not a neutral census. Range 63-78%, midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Stage-Gate strong performers: 63% new product success rate. Source: Stage-Gate International (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/stage-gate-strong-performer-success-rate
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<blockquote cite="https://lighthousedata.io/data/stage-gate-strong-performer-success-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- new product success rate for Stage-Gate strong performers<br><small>Source: Stage-Gate International (2026) · <a href="https://lighthousedata.io/data/stage-gate-strong-performer-success-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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