B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- new product success rate for new products (PDMA) (2016)
The Product Development Management Association claims that new products succeed 59% of the time.
- Secondary citation of a claim by the Product Development Management Association (PDMA)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Product Development Management Association (PDMA)
Primary
Tier C
http://www.anthonyulwick.com/2016/10/26/why-do-innovation-projects-fail/ ↗
Source Article
Why do Innovation Projects Fail?
Original Research
Product Development Management Association (PDMA)
· Original study ↗
Methodology
Claimed by the Product Development Management Association
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
new products (PDMA): 59% new product success rate. Source: Product Development Management Association (PDMA) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pdma-new-product-success-rate-59pct
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<blockquote cite="https://lighthousedata.io/data/pdma-new-product-success-rate-59pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- new product success rate for new products (PDMA)<br><small>Source: Product Development Management Association (PDMA) (2016) · <a href="https://lighthousedata.io/data/pdma-new-product-success-rate-59pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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