B Evidence Grade B Graded under review Safe to Cite Dated

85%

85% -- recommendation likelihood among social followers for Brand social media followers (2021)

2021  · Sprout Social

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Attribution: Sprout Social View source
Lighthouse Research Team
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Source verified Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2021
Entity
Brand social media followers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sprout Social Primary Tier C
https://murphyconsulting.us/blog/social-media-retail-techniques-to-win-more-customers ↗
Confidence: 48/100 Vintage: 2021 Channel: Deep Crawl
Source Article
Social Media Techniques for Retail Growth
If there’s one thing that Social Media holds, it’s the power to share information with anyone anywhere in the world. With millions, if not billions of people on multiple platforms, no one can miss the barrage of information. Thus, it has become an essential tool for people young and old to express o…
Original Research
Sprout Social · Original study ↗

Cited from Sprout Social Index

Methodology documented
Industrymarketing
Plain Text
Brand social media followers: 85% recommendation likelihood among social followers. Source: Sprout Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sprout-followers-recommend-brand
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<blockquote cite="https://lighthousedata.io/data/sprout-followers-recommend-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- recommendation likelihood among social followers for Brand social media followers<br><small>Source: Sprout Social (2021) · <a href="https://lighthousedata.io/data/sprout-followers-recommend-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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