B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
84%
84% -- brand preference over competitor among social followers for Brand social media followers (2021)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://murphyconsulting.us/blog/social-media-retail-techniques-to-win-more-customers ↗
Source Article
Social Media Techniques for Retail Growth
If there’s one thing that Social Media holds, it’s the power to share information with anyone anywhere in the world. With millions, if not billions of people on multiple platforms, no one can miss the barrage of information. Thus, it has become an essential tool for people young and old to express o…
Original Research
Sprout Social
· Original study ↗
Methodology
Cited from Sprout Social Index
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brand social media followers: 84% brand preference over competitor among social followers. Source: Sprout Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sprout-followers-choose-over-competitor
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<blockquote cite="https://lighthousedata.io/data/sprout-followers-choose-over-competitor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- brand preference over competitor among social followers for Brand social media followers<br><small>Source: Sprout Social (2021) · <a href="https://lighthousedata.io/data/sprout-followers-choose-over-competitor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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