74% -- customer service follow rate for Social media users (2021)

Name: Customer Service Follow Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2021 · Sprout Social

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Attribution: Sprout Social View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

74%

Unit

Percentage

Data Vintage

2021

Entity

Social media users

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sprout Social Primary Tier C

https://murphyconsulting.us/blog/social-media-retail-techniques-to-win-more-customers ↗

Confidence: 48/100 Vintage: 2021 Channel: Deep Crawl

Source Article

Social Media Techniques for Retail Growth

If there’s one thing that Social Media holds, it’s the power to share information with anyone anywhere in the world. With millions, if not billions of people on multiple platforms, no one can miss the barrage of information. Thus, it has become an essential tool for people young and old to express o…

Original Research

Sprout Social · Original study ↗

Methodology

Cited from Sprout Social Index

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Social media users: 74% customer service follow rate. Source: Sprout Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sprout-follow-for-customer-service

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<blockquote cite="https://lighthousedata.io/data/sprout-follow-for-customer-service" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- customer service follow rate for Social media users<br><small>Source: Sprout Social (2021) · <a href="https://lighthousedata.io/data/sprout-follow-for-customer-service" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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