B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- live shopping checkout rate for Facebook and Instagram Live Shopping via Sprii (2025)
Facebook and Instagram Live Shopping with Sprii achieves a checkout rate of up to 60%.
- Described as 'up to 60%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Geography
MENA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprii
Primary
Tier B
https://sprii.io/inside-live-shopping/tiktok-shop-vs-facebook-and-instagram-live-shopping-with-sprii ↗
Source Article
TikTok Shop vs. Facebook and Instagram Live Shopping with Sprii
SECTION 4
TikTok Shop vs. Facebook and Instagram Live Shopping with Sprii
4 MIN READING TIME
TikTok Shop vs. Facebook and Instagram Live Shopping with Sprii
Despite TikTok’s rapid rise in Live Shopping, Facebook and Instagram remain powerful platforms for brands looking to engage and convert shopper…
Original Research
Sprii
· Original study ↗
Methodology
First-party Sprii platform data; rate described as 'up to'
Methodology documented
Segmentation
IndustryRetail
RegionMENA
Channelsocial
Cite this stat
Plain Text
Facebook and Instagram Live Shopping via Sprii: 60% live shopping checkout rate. Source: Sprii (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sprii-meta-checkout-rate-60
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sprii-meta-checkout-rate-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- live shopping checkout rate for Facebook and Instagram Live Shopping via Sprii<br><small>Source: Sprii (2025) · <a href="https://lighthousedata.io/data/sprii-meta-checkout-rate-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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