B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- social sharing lift for Spotify Wrapped campaign (2023)
In 2023, Spotify's Wrapped campaign drove an 80% increase in social sharing of Spotify content in December.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Linchpin SEO : How to Create Snackable Content: Benefits, Types, Process
In our fast-paced, digital world, where attention spans are becoming shorter by the minute, the battle for customer attention has never been fiercer. Amidst this competition, a new type of content has emerged, making waves across various digital platforms – snackable content.
As the term implies, Sn…
Methodology
Single brand case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spotify Wrapped campaign: 80% social sharing lift. Source: (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spotify-wrapped-80pct-sharing-increase
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<blockquote cite="https://lighthousedata.io/data/spotify-wrapped-80pct-sharing-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- social sharing lift for Spotify Wrapped campaign<br><small>Source: (2023) · <a href="https://lighthousedata.io/data/spotify-wrapped-80pct-sharing-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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