B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
32%
32% -- music streaming market share for Spotify (2021)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
rdsdigital.in
Primary
Tier C
https://rdsdigital.in/spotify-marketing-strategies/ ↗
Source Article
How Spotify Marketing Strategies Attract and Retain Users?
How Spotify Marketing Strategies Successfully Attract and Retain Users
There are more than 345 million users and 155 million subscribers. Among music streaming apps such as Apple Music, Amazon Music, Google Play, Youtube Music, and among others, Spotify has one of the highest market shares of 32-34 …
Original Research
rdsdigital.in
· Original study ↗
Methodology
Range 32-34% reported; midpoint 33 used. Period not stated in article; consistent with 2020-2021 industry estimates of Spotify's global music-streaming share versus Apple Music, Amazon Music, YouTube Music and others. Original research firm not attributed.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 | 38% | |
| 2021 (current) | 32% | -15.8% |
| 2023 | 31.7% | -0.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spotify: 32% music streaming market share. Source: rdsdigital.in (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spotify-music-streaming-market-share
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<blockquote cite="https://lighthousedata.io/data/spotify-music-streaming-market-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- music streaming market share for Spotify<br><small>Source: rdsdigital.in (2021) · <a href="https://lighthousedata.io/data/spotify-music-streaming-market-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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