B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6%
6% -- outcome lift for Spotify ads (mood impact) (2026)
Spotify ads generated a +6% outcome lift attributed to mood impact.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplified
Primary
Tier A
https://www.amplified.co/case-studies/spotify-india-measuring-attention-that-moves-the-needle ↗
Source Article
Spotify India
Original Research
Amplified
· Original study ↗
Methodology
Mood impact measurement from Amplified attention study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spotify ads (mood impact): 6% outcome lift. Source: Amplified (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spotify-mood-outcome-lift-6
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<blockquote cite="https://lighthousedata.io/data/spotify-mood-outcome-lift-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- outcome lift for Spotify ads (mood impact)<br><small>Source: Amplified (2026) · <a href="https://lighthousedata.io/data/spotify-mood-outcome-lift-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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