B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- outcome lift for connected TV and broadcast TV (2026)
Connected TV and broadcast TV deliver roughly 10% outcome lift.
- Approximation based on comparative benchmark
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
beacon-ads.com
Primary
Tier B
https://beacon-ads.com/why-use-physical-and-digital-ad-integration-to-win/ ↗
Source Article
Why Use Physical and Digital Ad Integration to Win
Most marketing teams still treat outdoor and digital advertising as two separate budgets with two separate teams. That’s a costly mistake. The case for why use physical and digital ad integration has never been stronger, and 2026 data backs it up with hard numbers. When you combine physical presence…
Original Research
beacon-ads.com
· Original study ↗
Methodology
Approximate baseline figure cited for comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
connected TV and broadcast TV: 10% outcome lift. Source: beacon-ads.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctv-broadcast-lift-10pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctv-broadcast-lift-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- outcome lift for connected TV and broadcast TV<br><small>Source: beacon-ads.com (2026) · <a href="https://lighthousedata.io/data/ctv-broadcast-lift-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.