B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
255,000
255,000 -- campaign video views for Spotify (Dan & Shay Bigger Houses campaign) (2023)
The Dan & Shay Bigger Houses campaign videos garnered a total of 255,000 views on Instagram.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
255,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Oust
Primary
Tier B
https://www.weareoust.co/work/dan-shay-bigger-houses ↗
Source Article
Spotify: Dan & Shay, ‘Bigger Houses’ | A Project by Oust — A Digital Marketing Agency
Let's Connect
In celebration of Dan & Shay’s new album, Spotify was looking to generate awareness of Bigger Houses and the pre-save options available on the Spotify app. After meeting with Dan + Shay’s team, we took inspiration from their album title… and took our creative in the opposite direction.…
Original Research
Oust
· Original study ↗
Methodology
Agency case study; campaign videos on Instagram
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spotify (Dan & Shay Bigger Houses campaign): 255,000 campaign video views. Source: Oust (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spotify-dan-shay-instagram-views-255k
HTML Embed
<blockquote cite="https://lighthousedata.io/data/spotify-dan-shay-instagram-views-255k" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>255,000</strong> -- campaign video views for Spotify (Dan & Shay Bigger Houses campaign)<br><small>Source: Oust (2023) · <a href="https://lighthousedata.io/data/spotify-dan-shay-instagram-views-255k" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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