B
Evidence Grade B
Graded
under review
Safe to Cite
Current
91%
91% -- share of sports marketers using social media for sponsorships for Sports marketers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IntelB2B
Primary
Tier B
https://www.alltheresearch.com/white-paper/bite-size-video-use-of-artificial-intelligence-to-amplify… ↗
Source Article
Bite-Size Video: Use of Artificial Intelligence to Amplify Customer Engagement
Original Research
IntelB2B
· Original study ↗
Methodology
IntelB2B Decision Makers Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sports marketers: 91% share of sports marketers using social media for sponsorships. Source: IntelB2B (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sports-marketers-social-media-sponsorship
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sports-marketers-social-media-sponsorship" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of sports marketers using social media for sponsorships for Sports marketers<br><small>Source: IntelB2B (2026) · <a href="https://lighthousedata.io/data/sports-marketers-social-media-sponsorship" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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