B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- discovery via sponsored content rate for APAC social shoppers (2021-12)
66% of surveyed APAC shoppers cite sponsored content on social media as a strong driver for product discovery.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2021-12
Entity
Sample Size
18,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meta
Primary
Tier A
https://martechasia.net/news/online-shopping-habits-hold-fast-even-as-consumers-return-to-physical-s… ↗
Source Article
Online shopping habits hold fast even as consumers return to physical stores for Mega Sale Days: Study | MartechAsia
New Meta study reveals mobile, social and immersive experiences influence mega sale purchases in Asia Pacific
Consumers are returning to physical stores but the digital shopping habits formed during the pandemic continue to be relevant as seen by the equal reliance on mobile.
67% of year-end shopper…
Original Research
Meta
· Original study ↗
Methodology
Meta Seasonal Holidays Study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
APAC social shoppers: 66% discovery via sponsored content rate. Source: Meta (2021-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsored-content-discovery-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sponsored-content-discovery-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- discovery via sponsored content rate for APAC social shoppers<br><small>Source: Meta (2021-12) · <a href="https://lighthousedata.io/data/sponsored-content-discovery-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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