B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.38%
0.38% -- median click through rate for Amazon Sponsored Brands (2021)
The median click-through rate for Amazon Sponsored Brands ads is 0.38%.
- Excludes Sponsored Brands Video
- Based on anonymized data from close to 1,000 US advertiser profiles managed with Sellics
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.38%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sellics
Primary
Tier A
https://sellics.com/blog-amazon-sponsored-products-brands-comparative-analysis/ ↗
Source Article
Sponsored Products vs Sponsored Brands: Why You Need Both | Sellics
If you’re selling on Amazon – you’re buying ad space on Amazon. A quick look at the ad real estate on the search results page clarifies why: Nine times out of ten, there are little (or no) organic listings above the fold.
That means even if – or maybe especially if – your product is ranking and sell…
Original Research
Sellics
· Original study ↗
Methodology
Sellics analysis of ~1,000 US advertiser profiles; Sponsored Brands Video excluded
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Sponsored Brands: 0.38% median click through rate. Source: Sellics (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsored-brands-median-ctr-2021
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<blockquote cite="https://lighthousedata.io/data/sponsored-brands-median-ctr-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.38%</strong> -- median click through rate for Amazon Sponsored Brands<br><small>Source: Sellics (2021) · <a href="https://lighthousedata.io/data/sponsored-brands-median-ctr-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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