B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- consumer attention lift sponsored articles vs display for sponsored articles (2018)
25% more consumers look at sponsored articles than display ad units.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2018
Entity
Geography
CO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adgebra.co
Primary
Tier C
https://adgebra.co/boost-performance-generate-high-revenue-from-native-ads-with-these-simple-tweaks/ ↗
Source Article
Boost performance & generate high revenue from native ads with these simple tweaks.
Native advertising has become a game-changer in the digital advertising era since 2012. According to the current trend, it is presumed that 75.9% of all online display ad revenue will be derived from mobile by 2020 and 63.2% of that will be from native ads. The core reason for this ad format to beco…
Original Research
adgebra.co
· Original study ↗
Methodology
Research cited by Adgebra; original study not named
Methodology documented
Segmentation
IndustryMedia
RegionCO
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
sponsored articles: 25% consumer attention lift sponsored articles vs display. Source: adgebra.co (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsored-articles-attention-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sponsored-articles-attention-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- consumer attention lift sponsored articles vs display for sponsored articles<br><small>Source: adgebra.co (2018) · <a href="https://lighthousedata.io/data/sponsored-articles-attention-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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